Choose Your Plan
Try Free or unlock complete nutrition analysis with Premium
TRY FREE
Free
$0
Perfect for: Getting started & basic diet analysis
✓ 1 Horse Included
✓ Lifetime Health Records
✓ Basic Diet Overview
✓ Goal Tracking
✓ Total Intake, Forage Intake & Grain Intake Analysis
What you get: Essential nutrition monitoring and health logbook.
BEST VALUE
Annual
$220/year
Perfect for: Complete nutrition insight & feeding confidence
✓ Everything in Free, Plus:
✓ Full Diet Analysis
✓ Gut Health Score
✓ Nutritional Disease Management
✓ Export Professional Reports
What you get: Full nutritional picture with precise optimization and health logbook
60% saving on the monthly plan
PAY AS YOU GO
Monthly
Available Soon
Perfect for: Month-to-month flexibility
✓ Everything in Free, Plus:
✓ Full Diet Analysis
✓ Gut Health Score
✓ Nutritional Disease Management
✓ Export Professional Reports
What you get: Full nutritional picture with precise optimization and health logbook
Adding More Horses
Your first horse is always free, no matter which plan you choose.
Each additional horse is a one-time in-app purchase of $220 to give that horse lifetime access.
Your horses’ health records are saved for life, no matter which plan you have!
A portion of all payments are donated to equine welfare charities!
Smart Investment in Your Horse's Health & Happiness
60¢ per day gets you:
Unnecessary supplements eliminated = $876/year
Overfeeding by just 0.5kg/day avoided = $365/year
One health episode prevented = $250-$1000+/visit
Specialist farrier visits avoided = $300+ each
Still Deciding?
💭 "What's the real difference?"
Free: "Things look okay" - Basic overview spots major issues
Premium: "Here's exactly what's happening" - Complete analysis with actionable insights
💭 "Why choose annual over monthly?"
Annual: $220/year
Always available to help you adjust the diet as seasons,
workloads, pregnancy, lactation, weight, pasture, climate, behaviour,
health or product availability change.
Monthly: $55/month
Available as you need it to make essential diet
adjustments when the need arises.
💭 “What About Adding More Horses?”
$220 one-time per additional horse (lifetime access)
🔐 Annual fee stays at $220 no matter how many horses
📒 Lifetime health logbook and data always available
🐴 Additional horses = one-time setup fee only
📈 Savings multiply per horse, every year
3 horses eliminating unnecessary supplements = $3,285/year saved
You May Also Be Wondering…
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A: Start by downloading the free app from the App Store. Create your horse's profile and explore the basic features. When you're ready for complete nutrition analysis, upgrade to Premium directly within the app - no need to visit a website or enter payment details again.
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A: At 60¢ per day, Premium pays for itself fast. Many users save hundreds yearly by eliminating unnecessary supplements and preventing costly health issues.
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A: You can easily switch between monthly and annual, or downgrade to free anytime. Your data stays safe forever.
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A: Yes - you'll get a basic overview of your horse's diet with key nutrients analyzed, but it's not the full picture. Premium unlocks complete nutrition optimization.
Ready to give your horse expert nutrition?
Download the MyHappy.Horse App - Start free, upgrade when ready
Choose your plan in-app • Available on iOS (Android coming soon!)
Developed by PhD nutritionist Dr. Nerida McGilchrist • 25+ years expertise