FOR MANUFACTURERS

Happy Select Sponsored Products

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Product visibility at the exact moment horse owners are deciding what to feed.

MyHappy.Horse is an equine nutrition app designed to help horse owners stop worrying about feeding and make clearer, more confident nutrition decisions.

Happy Select features selected feed and supplement products that receive enhanced visibility in the app, helping horse owners identify high-quality, well-formulated options when building diets.

Express interest ➜

A portion of all MyHappy.Horse income is donated to equine welfare organisations.

Why Happy Select?

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For Horse Owners

Happy Select gives horse owners confidence in the products they are choosing.

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For Manufacturers

Gain targeted visibility at the point of decision, during diet creation.

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More effective visibility

Be seen by highly engaged horse owners when it matters most, inside a trusted, science-based environment.

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Built on trust

Transparent Happy Select labelling and strict neutrality in recommendation logic.

Sponsored Product Features

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Highlighted Listing

Appears with a subtle background highlight and Sponsored tag within product categories.

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Top of Category Listing

Premium and Featured listings are pinned above standard, non-sponsored products within the relevant category.

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Image Display

Product image is shown in-app, improving recognition and addition to diets.

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Priority in Auto Diet Creation

When MyHappy.Horse selects suitable products, sponsored items receive weighted priority, but only if they meet all nutritional fit criteria.

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Full Transparency

Sponsorship never overrides nutrition logic. Recommendations remain evidence-based and defensible.

Happy Select Placement Options

Happy Select offers several placement levels, depending on the product, category, market and availability.

All placements are subject to MyHappy.Horse review and approval. Pricing is available on request and may vary depending on country, product category, placement tier, launch stage and the number of products included.

Request Pricing & Availability
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Featured
Featured

Premium benefits + top-of-category visibility + priority in automated diet creation where nutritionally suitable
Ideal for brands seeking maximum visibility within a selected product category

Read more →
Premium
Premium

Highlighted listing + product image + pinned category placement Ideal for brands seeking stronger category visibility and increased credibility

Read more →
Standard
Standard

Highlighted listing within category + product image
Ideal for feed or supplement lines wanting increased visibility

Read more →
Starter
Starter

Product image displayed in-app
Ideal for product recognition and entry-level visibility

Read more →

Happy Select Placement Options

Happy Select offers several placement levels, depending on the product, category, market and availability.

All placements are subject to MyHappy.Horse review and approval. Pricing is available on request and may vary depending on country, product category, placement tier, launch stage and the number of products included.

Request Pricing & Availability

Featured

Premium benefits + top-of-category visibility + priority in automated diet creation where nutritionally suitable
Ideal for brands seeking maximum visibility within a selected product category

Premium

Highlighted listing + product image + pinned category placement Ideal for brands seeking stronger category visibility and increased credibility

Standard

Highlighted listing within category + product image Ideal for feed or supplement lines wanting increased visibility

Starter

Product image displayed in-app
Ideal for product recognition and entry-level visibility

Foundation Sponsor Opportunities

3 months for the price of 1

Available in selected launch markets, including the USA, by invitation only.

From time to time, MyHappy.Horse may offer Foundation Sponsor opportunities in selected launch markets.

These opportunities are designed for invited manufacturers who join early in a market launch and would like to secure visibility while MyHappy.Horse builds a customer base of highly engaged horse owners.

Foundation Sponsor opportunities are by invitation only and subject to product suitability, category fit, tier availability and market launch timing.

Foundation Sponsor offer may include:

  • 3 months of placement for the price of 1 month

  • Early access to available category placements

  • Priority consideration for future opportunities

If you would like to know whether a Foundation Sponsor opportunity is available for your product or market, please submit an Expression of Interest.

Have a product you want to promote?

Let us know which product you would like considered for Happy Select.

Our team will be in touch to discuss availability, options and next steps.

Your information is safe with us. We will only use it to contact you about Happy Select opportunities.

Not ready to complete the form? Email us anytime at hello@myhappy.horse and we’ll be happy to help.